Digital Media for Non-Digital Executives
Visual
![](http://archive.wan-ifra.org/sites/default/files/imagecache/default_col_16/field_event_visual/2.png)
Title
Date and Location
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23 Jan 2017 - 24 Jan 2017Mumbai, IndiaIndia
Information
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Programme
Programme
Day 1: 10:00 - 17:30 hrs.
Day 2: 09:30 - 17:00 hrs.
Day 1: The Ground Brushing Up The Basics- Jargons & Definitions
Meanings and applicabilities of terms and acronyms that go past the eyeballs or are heard in meetings.
- Digital thinking - Understanding the reader
How can digital thinking help to grow website of media companies?
- Using the right tools
Know the right digital tools and learn to use them.
Day 2: Selling Digital Media
- Measuring Digital Media
How to measure the impact of digital medium?
- Creating Value Proposition for Advertiser
One size do not fit all advertisers. How to create a value proposition for advertisers?
- Pitching to a Potential Advertiser
How to convince the advertisers that your pitch is value for money?
- Maximising Yield
Think out of the box and maximise
Contact information
Vijayalakshmi Murali
Assistant Manager - Sales & Operations
WAN-IFRA South Asia Pvt Ltd
| Chennai,
India
Phone: ++91-44-42112893