Time: 10.00 hr – 17.00 hr

During this workshop, participants will go through an in-depth look of content strategies and discuss the business models that allow successful charging for the content online and on mobile. The workshop will discuss real experiences of what content a media house can charge for, pitfalls to avoid, and strategies for making the reader happy consuming paid content.

Workshop chairperson: Dr. Stig Nordqvist,Executive Director - Emerging Digital Platforms, WAN-IFRA, Germany