Monday, October 29th, 15:00 - 17:00 (followed by champagne reception)

The classical publishing house business model is coming under pressure.

The circulation figures of nearly all print products are either stagnating or falling.

Advertising revenues are in freefall or shifting to other media: in 2011, for the first time advertising expenditure in the Internet exceeded the ad spend on TV and in newspapers together.

But why is it that many publishing houses experience so much difficulty in making a profit in the Internet, despite the fact that a willlingness does exist to pay for content? Do media operations need the support of social media platforms, e.g. to reach new customer audiences? Or are Facebook, YouTube , etc., moving towards "content", thus making them serious competitors for daily newspapers and specialised magazines?

The panelists are

• Carla Buzasi, Editor-in-Chief of the Huffington Post UK
• Madhav Chinnappa, Google UK
• Derk Haank, CEO Springer Business Medien Germany
• Frank Schirrmacher, Co-Publisher of FAZ Germany
• Moderator: Gregor Waller, WAN-IFRA Frenemies Consultant Germany

The MEDIA Executive Programme is the brand new exclusive option for CEO-level professionals, which offers you several opportunities to personalise your Expo Experience. Find out about the full MEDIA Executive Programme here.