A winning online strategy requires a deep understanding of how content is discovered and distributed; it calls for a mindset shift in the way we source, report and contextualize the content. Participants will learn key terminology on digital, social media metrics and analytics; and get an overview on key tools to use and techniques to follow.

The workshop covers the core basics of building a strategy around growing the reach and engagement around your content.
This interactive workshop will equip you with best practices and frameworks around how to use social media, tips and tricks as well as common traps to avoid on social media.At the end of the workshop, participants can create their own framework for digital and social media metrics and integrate this into their daily workflow.

• Content, communities, conversations
• Discovery and distribution of social content
• User-generated content (UGC)
• Verification: 3 steps to ensuring authenticity
• Accuracy of UGC content
• Technology & Distribution
• Mobile strategies
• When to post: Tracking peak audience
• How to post: Targeted or Mass?
• What to post: Content strategy
• Metrics & SEO
• Undertsanding the jargon
• Understanding the audience

Target group

• Sales & Business Development Managers
• „„Marketing Managers
• „„Editors and Online Editors
• „„New Media Editors
• „„Social Media Editors
• „„Reporters or journalists

Asha PhillipsAsha Phillips is Asia’s most recognized trainer and authority in the field of verifying social content. She has taught numerous journalists, editors and students on the use of user-generated content in reporting. She has trained and consulted for several key industry giants, including CNN, Wall Street Journal Asia, Australia Broadcasting Corporation, Yahoo, WAN-IFRA and Singapore’s Nanyang Technological University. Asha is also one of the pioneering editors at Storyful – the first global social media news wire -- which was acquired by News Corporation in 2014.
Asha combines the best of traditional media – its rigor and scrutiny – with the speed and flexibility of digital media. Asha is a board member of the Asian American Journalists Association’s (AAJA) Asia chapter and is a regular speaker across industry conferences and seminars.

Venue

In Mumbai, the training will be held at the conference room of
Micro Inks
907, Windfall, Sahar Plaza,
J B Nagar, Andheri (East),
Mumbai- 400059
Tel:+91.22.28364313
(Next to Hotel Kohinoor Continental, Mumbai)