This workshop is for digital excutives and will focus on learn how data collection, econometric analysis, and pricing strategy can maximize subscriber and advertiser revenue and how analysis of online customer behavior can support the evolving digital business model.

This workshop is followed by Digital Media India Conference, 10-11 February at the same venue.

Here are some pictures taken during the workshop:

Workshop Chairman:

Director, Mather Economics, USA

Arvid is a Director at Mather Economics LLC, an applied economics and analytics consulting firm based in Atlanta, GA. He has led numerous consulting engagements across different industries that deliver precise recommendations and generate quantifiable returns.

His specialties include econometric modeling, forecasting, economic analysis, statistics, financial analysis, and various other rigorous quantitative methods. He has worked extensively with the publishing industry where many of these methods have been applied. Arvid has assisted publishers on every aspect of revenue management and retention strategy, including targeted home delivery pricing, acquisition campaigns, print/digital advertising inventory and yield, and most recently, digital subscription models.

Arvid strongly believes that the study of economics is most valuable when applied to real-world questions and bring about answers that deliver a clear action plan with measurable results. Prior to his tenure at Mather Economics, Arvid worked with various financial firms, including Waterfield Mortgage and Morgan Stanley. Arvid holds a degree in Economics with focus on econometrics from Furman University, SC.