“Social Media opens up new doors to collaborative journalism–which will be richer and more efficient”, Jeff Jarvis wrote earlier this year. Today, readers demand transparent, authentic and fast communication with newspapers. From a passive consumer of news, they have now evolved to be an active consumer of news and want to be engaged or involed in the process.

Web 2.0 and Social Media tools can help newspapers in providing the virtual space and discussion platforms for its readers to express themselves.

How can journalists and news publishers use Social Media tools to reach a greater audience and to get a close connection with their readers? How can they use it for research and crowdsourcing? What Social Media tools are suited for Journalists? And how can they integrate them into their daily work?

This training program on “Social Media for News Publishers” will explain how Social Media works in general as well as a news channel. The benefits for communities and new target goups will be identified. In several practical exercises the particiapants will learn how to use Social Media tools and get to know which best fit their needs. The training will also show best practices from successful newspapers.