Introduction

Social media has given journalism a new lease on life and it has become a crucial source for news publishing. For newspapers, this channel provides an interactive way to communicate with its current and future readers.  

In this workshop, participants will gain insight on how to effectively integrate social media into all aspects of their journalism, including newsgathering, verification, audience engagement and distribution.

Course Outline

• Discuss social media landscape - the statistics, platforms, user behaviour and trends etc
• How journalists can use social media to find stories, people and pictures.
• Tools for searching, monitoring and curating content
• Strategies for Instagram, Facebook, Twitter and YouTube to build brand and online presence 
• Understanding Facebook’s algorithm to promote newsroom content and make it viral
• Steps to verify newsworthy UGC (User Generated Content)What works on social?Social media content strategy
• Creative inspiration of different ways of storytelling
• Discuss innovation and experimentation of Trinity Mirror group, BBC etc
• Crisis management