Social Media is evolving and changing modern-day journalism and publishers must realize that it is not enough to be present on Social Media; it is more important to harness the power of millions who populate Social Media. Today, readers demand transparent,
authentic and fast communication with news publishers. Readers are no more passive consumers of news, they want to be active and engaged in the process of consumption. 

This workshop is geared to exhibit the importance of new age content distribution platforms and social media applications in pushing editorial content. The module will give insight into the immense power of every invisible reader and how it defines modern day journalism on popular social networks such as Facebook, Twitter and LinkedIn. 

The workshop will also focus on how to involve readers in the process of creating journalism and focus on integrating social media tools into journalists daily work. The two-day workshop will provide valuable insights into the all-pervasive world of Social Media and help you prepare your own Social Media roadmap.

Programme
Day 1: 10.00 – 17:30 hrs.
Day 2: 09:30 – 17:00 hrs.

• „„Understanding of Social Media Business Ecosystem
• „„Social Media and Journalism - Latest Trends.
• „„Importance and Advantage of being Social
• Media Savvy Journalist
• „„Global and National facts of Social Media
• relevant to journalists
• „„Advantage and Disadvantages of using Vernacular
• Languages on Social Media.
• „„Facebook - How to master news feed to make content visible
• „„Twitter - How to leverage lists, hastags and trends
• „„Linkedin – How to use the largest professional network to a journalists advantage
• „„Instagram and Pinterest - How to use it in all
• social media plans
• „„Blogging - How can it help Journalists?

Target group
„„Editors and Online Editors, „„New Media Editors, „„Social Media Editors
„„Publishers, „„Reporters or journalists, „„Management Executives
„„Newsroom managers and producers who want to get familiar with the new tools for convergent journalism.

Trainer

Sorav JainSorav Jain spearheads echoVME, a self funded organization which aims at delivering world class Social Media Marketing skills and expertise reached its zenith when it was recognized as ‘The Best Social Media Agency of 2013’ by CMO Asia. Acclaimed organizations like Bosch India, Apollo White Dental, Amrutanjan, Ramco Systems, Cashkaro.com, Infinitheism, Ticketgoose.com are part of Echovme’s client list.
Sorav a high spirited, young individual was acknowledged by Global
Youth Marketing Forum as the ‘Top 25 Social Media Professionals
of India’. He was accorded with Best Market Research Presentation
Award from Leeds University Business School. Latest release of
his book on “Social Media for Business” was an icing on the cake.

Venue
Savera Hotel
146 Dr. Radhakrishnan Salai,
Mylapore, Chennai 600 004.
Tel: +91.44.2811 4700