Introduction

The diverse audience especially in today's digital age calls for newsrooms to serve more than just mainstream media. As technology advances, newsrooms are adopting more social tools to gather and report news to the audience.

This 2-days workshop will gear towards exhibiting the importance of new age content distribution platforms and social media applications in pushing editorial content by utilizing numerous intelligent and intuitive mechanisms to engage and retain more audiences online and to invoke heightened audience participation in pushing/sharing content generated by newsrooms.

Workshop Outline

The power of the unseen global audience

• Understanding the immense power of every invisible reader and how it defines modern day journalism on popular social networks such as Facebook, Twitter and Linkedin.

Facebook's secret algorithm 

• Figuring out how Facebook's secret algorithm actually works and how journalists and newsrooms can take advantage of it to push editorial content and gather more traffic and followers.
• Understanding why Facebook's algorithm pushes certain stories and newsroom updates into the newsfeed of 'audiences' and why many are left out or never visible to certain audiences?
• Understanding how Facebook mathematically analyses a newsroom's content, traffic and activity pattern?
• Exploring how newsrooms/journalists can game Facebook's secret back-end algorithm in order to attract more audience, traffic retention, likes and audience participation.
• Learning how Facebook computes the 'worth' of your posts according to its secret formula and correspondingly devising methods of intelligently increasing the visibility, likes and public sharing of your content.
• Exploring how newsrooms/journalists can take advantage of Facebook's latest Graph-Search option and other features rolled out by Facebook that big newsrooms around the world are using to push editorial content.
• Understanding how content remains active or decays on your organization's Facebook page.

Twitter Best Practices for Journalists

•  Understanding the complete dynamics and modus operandi of Twitter and how content goes viral on Twitter.
• Figuring out why millions follow The Guardian, Wall Street Journal & New York Times on Twitter but when it comes to Asian newsrooms, it's not quite the same.
• Learning how some of the biggest newsrooms are sharing content on Twitter and actively engaging audiences.
• How can Asian newsrooms take advantage of over 400 million social media users in Asia so as to create a bang on Twitter?

Linking readers on LinkedIn

• Newsrooms probably never thought of LinkedIn as a tool for outreach but here's learning how content is actively shared among target-specific readers on LinkedIn and the ripple effect that it causes.
• Understanding LinkedIn features and tools that augment the visibility of editorial content.
• Promoting your brand within LinkedIn groups.
• Capitalizing with LinkedIn status updates.

Social Media Syncing Strategy

• So you've got content ready to be splashed on Facebook, Twitter and LinkedIn. How should you time it and sync the release such that you have the maximum visibility and maximum outreach? In this session, one will learn about the various intelligent content distribution and sharing methods that a newsroom/journalist can use.