After a long career at The Economist Group, latterly as Operations Director, Alan joined Teads in January 2013 to build the company in the UK.   After a year and a half as UK Managing Director he recently shifted focus to become VP Publisher Services across EMEA,  responsible for Teads's rapidly expanding publisher client base for its innovative video formats and SSP.

Only three years old, Teads now has over 350 employees worldwide and is building a vibrant marketplace for its web-based and mobile outstream formats among agencies and trading desks.  At the heart of its success is the flagship inRead video format that it invented.  Unlike preroll this does not require video editorial, combines an elegant user experience with high impact for advertisers, and generates huge amounts of video inventory for publishers.  Consequently Teads quickly recruited most of the top publishers in the UK - matching its success in other key markets in Europe and elsewhere.