Emma was hired at Mindshare in 2000. She is responsible for the Media Agency's digital development. In twelve years she has worked with commercial Internet solutions, and she has a diploma in marketing from IHM. Emma has experience in various industry committees and her digital strategies for OLW, Poker Stars, Dove, GB, and Nike has been recognized and won awards throughout the years.
Previous employers include Spray and Allt om Stockholm.

Presentation at NLMC 2011: Tablets as advertising channel
Today, there are a few difficulties with advertising on tablets – there are no standards, the cost of developing ads are high and it is difficult to measure the effect of advertising (engagement or number of unique users). We will hear what media agencies and the advertisers think about tablet advertising.