Erik Saastad is responsible for Mobile as the Mobile Channel Manager at Dagbladet. He has responsibility for Dagbladets mobile initiatives. This includes tablets and ipad. What Erik Saastad will talk about is is the importance of starting to charge for digital content.

Presentation at NLMC 2011: Advantages & disadvantages with charging for content
What content should be free and what should be charged for on local news sites and apps? Does the distribution channel determine the cost of content? Currently, Dagbladet finds that the conversion rates on iPad for paid subscriptions are low, at the same time as publishing on tablets and mobile devices are costly and involves a lot of manual work. The way forward is not just to look at cost of the content, but also to implement scalable automated solutions.