Gustav has co-founded the shopping platform APPRL that enables digital publishers to add a new revenue stream by integrating commerce into their content, through super simple tools. Gustav has many years experience of the media industry working with creative sales and business development for companies such as TV4 and Fashion Networks. APPRL enables digital publishers to add a new revenue stream by integrating commerce into their content, through super simple tools. For example a site can create a shop in a couple of minutes, tag their pictures with products etc, all with products from the online stores connected to APPRL.