Kasturi Balaji was appointed Director of Kasturi & Sons Ltd., publishers of The Hindu, in 2000. He is responsible for technology, production, and ink manufacturing. He is also a member of the Technical Association of the Graphic Arts (TAGA), chairman of the WAN-IFRA South Asia Committee, a member of the WAN-IFRA Advisory Council and a member of the WAN-IFRA Technical Group – Newspaper Production.

From 1977 to 1991 he worked at The Hindu, where he had major responsibilities in the area of production of newspapers and magazines. He was involved also in setting up and running a modern printing ink manufacturing plant for The Hindu and its publications. From 1991 to 2000 he was Managing Director, Sanka Graphics Pvt. Ltd., a company specialising in digital pre-press, digital printing and print consulting. He also represented Buhler, Switzerland, for sales of machinery for manufacturing printing ink.