Leo Prieto pioneered the internet industry in Latin America with ImageMaker, a company he founded in 1996 at age 16, that later became an award-winning web development agency working with some of the biggest clients in the region. He sold this company in 2004.

In 2005 he developed a blogging addiction and founded FayerWayer, which since 2011 is the #1 Spanish-language blog in the world.

With FayerWayer as the cornerstone he co-founded Betazeta to realize the dream of revolutionizing the way mass media works, by disrupting the editorial process, developing unique technology and creating new ways of monetizing beyond advertising.

Today Betazeta is largest network of independent content communities in Latin America, gathering over 10 million users each month.

He has been selected an Endeavor Global Entrepreneur (2009), Latin Entrepreneur of the Year (2012), Chilean Entrepreneur of the Year (2011), The GOOD 100 (2013), 30 under 30 (2008), 100 Young Leaders (2006), Top 100 International Web Developers (2001), amongst other recognitions, and has been invited to speak at major events including SXSW (Austin, TX), Campus Party (Brazil), La Red Innova (Spain), OMExpo (Brazil and Spain), FiiS (Chile), and WebCongress (Miami).