Lucy splits her time between advising and researching on strategy, innovation and leadership in the media, with particular emphasis on mastering technology shifts. She is Research Fellow at the Reuters Institute for the Study of Journalism, University of Oxford and Visiting Professor of Media Innovation at the University of Oslo. She holds a PhD and Habilitation from the University of St Gallen, Switzerland and an MBA from City University London/Ashridge.

She is author of numerous books, including Innovators in Digital News (2015), Strategic Management in the Media- From Theory to Practice (winner of the AEMJM Media Management Book Award), Inside the BBC and CNN – Managing Media Organizations, and When Innovation Fails to Disrupt, the Case of BBC News Online.