Magnus Söderlund has spent the past 20 years as an entrepreneur and innovator in Swedish regional media. Since 2010 Magnus has worked strategically with digital media in the Mittmedia group, internationally acclaimed for its innovation work. Magnus is currently responsible for the implementation of one of Scandinavia’s most ambitious data projects within regional media. MittMedia AB is a diversified media company, based in Sweden. The company operates through eight subsidiaries and is primarily engaged in newspapers, radio and online activities. It publishes 17 local daily newspapers, one weekly newspaper and free newspapers. Its leading news titles includes Data Demokraten, Arbetarbladet, Dagbladet, Gefle Dagblad.