Mark Hollands is Chairman of The Readership Works, a company created by the four largest Australian newspaper publishers to create and commercialise a national audience survey called emma (Enhanced Media Metrics Australia). Emma is a joint venture with the leading global research company, Ipsos. Hollands is also Chief Executive of The Newspaper Works, the national industry body. He has worked as a journalist for more than 20 years and run Asia-Pacific commercial operations of two multinational US companies, Dow Jones and Gartner, which specialises in IT research and consulting. He sits on government and not-for-profit boards. As a journalist, he has worked for newspapers in Australia, Britain, Hong Kong and Papua New Guinea.