Martijn discovered television in 1989 and was there when in 1989 VTM (Belgium’s first commercial television station) was founded. After having spent many years in traditional television, Martijn switched from “old” to “new media” as Head of Digital Media at the Vlaamse Media Maatschappij until 2012. In march of the same year, he was asked to become director of the MiX, the newly formed Media Innovation Center. Working for the entire Media Market in Flanders (all broadcasters, publishers and gaming sector) the goal is to translate fundamental research into concrete innovation projects.