Robert Amlung is a journalist and Head of Digital Strategy at ZDF German Television. His main topic is the convergence of media and its consequences for content, distribution, workflows and business models. This involves questions regarding the future of journalism, systemic change management, internal workflow and technology and a landscape of new competition. Before starting at ZDF in 2001, Robert worked for ARD's news department in Hamburg and as Head of News at ARTE in Strasbourg. He founded ARD's news website tagesschau.de in 1996, and ZDF's on-demand video service ZDFmediathek in 2007.