Roche was appointed to General Manager, Agency/Direct in 2015. He has 15 years of experience in advertising cutting across print, magazine and TV. First started his career at China Press Malaysia In 2006 and joined Sistem Televisyen Malaysia Berhad (STMB) in 2009. Throughout his career, he was in-charge of Media Sales & had the opportunity to work with various Media Agencies in particular with FMCG’s & Telco clients.

A Business Management graduate from Western Michigan University, USA. he is responsible for the planning, development and execution  of advertising sales across advertising agencies and direct clients. He has innovated NSTP’s advertising department into an agile, modern and commercially focused, with various achievements and breakthrough in print advertising solutions.