Sabine Morche began her journalism career in a radio newsroom, then at television broadcast stations, but found out that print was her favourite. While working for the Mindener Tageblatt she was given opportunity to start Bruns Media-Service, which combines public relations, corporate publishing and project development to extend the offer of the newspaper meaningfully and informatively.

Here’s why: "Newspapers change,” she explains. “The claims of readers change. Their fields of application change. We should concentrate on what stands up for newspapers like the editorial staffs as indispensable coordinating points for information. Editors who know the relevant subjects. And specialists who know how to create an increase in value for the reader: Our mission is to take up these subjects, develop them into projects that give readers fundamental help on everyday problems."