World Association of News Publishers


Saranga Wijeyarathne

Saranga Wijeyarathne

Director, Marketing - Ceylon Newspapers, Sri Lanka

Saranga took key marketing positions in diversified fields such as Rubber product manufacturing , Software development and  project Consulting,  in 2004 he was selected to be the youngest Advertising Managers of Wijeya Newspapers Limited which is the leading Media organization in Sri Lanka the publishers of leading brands such as  The Sunday Times , Lankadeepa, Daily Mirror , DailyFT and HI magazine. In 2007 he was promoted as the Assistant General Manager the youngest to hold that position in 25 year history of Wijeya Newspapers Limited.  

He is currently working as the Director – Marketing of Ceylon Newspapers the publisher of Mawbima and ceylon TODAY which is now emerging as the second largest Newspaper group in Sri Lanka.

His Sinhala language newspaper “ Mawbima” has won the Award for “The Best New Entrant of the Year” at Sri Lanka’s biggest and most recognized Marketing / Branding Award Ceremony “SLIM Brand Excellence 2013” to became the first newspaper to win an award in the 13 years history of the awards show.

He has initiated and introduced many innovations to print media which are never seen or heard before in Sri Lanka.

He is currently sharing his knowledge as a visiting lecturer of University of Kelaniya on Advertising, School of Media Arts and Management on Advertising and Media Marketing. He is serving as a guest lecturer at , University of Sri Jayewardanepura, Sri Lanka Institute of Marketing and Open University of Sri Lanka.

He is holding many positions in professional and social organizations including Board Director and sole print media representative in International Advertising Association ( IAA ) in 2009 – 2011  , The President of Sri Lanka China Youth Front and Secretary of Sri Lanka China Journalits forum.  He was recently selected as the President of Colombo University MBA Alumni Association  

He is a regular contributor for local newspapers and in Marketing and Management disciplines. His articles appeared in many International websites such as www.articlebase, Error! Hyperlink reference not valid. www.articlealley.com, www.amazines.com , www.goarticles.com , www.thefreelibrary.com and quoted by hundreds of websites throughout the word.

Saranga has won the prestigious International Brand Leadership Award at the “Global Awards for Brand Excellence 2013” which was held at Mumbai, India. Further he has won the Gold Medal for Strategic Management at the MBA Level for his academic Excellence.

Saranga Wijeyarathne has obtained his Master of Business Administration ( MBA ) from University of Colombo and the first degree in Marketing Management from University of Sri jayewardanepura. He is a member of Sri Lanka Institute of Marketing ( SLIM ) and completed Licentiate level of Institute of Chartered Accountants of Sri Lanka.

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