Sarmad Ali is the Managing Director of the Jang Media Group, Pakistan’s largest media conglomerate having interests in print, broadcast and the internet sectors. He is responsible for the revenue function of the group including marketing & advertising sales. He has been associated with the Jang Group since 1994 when he joined the group as Executive Director of the English daily “The News”.  Under his stewardship The News became one of Pakistan’s two premier English dailies.  In 1997 he took over as the Group’s Executive Director Marketing & Sales and in 2006  was  promoted as Managing Director. Prior to joining the Jang Group, Sarmad had been associated with some of the country’s leading advertising agencies including IAL/Saatchi, where he worked as Director Client Services from 1987 to 1993.  He is presently the President of the All Pakistan Newspapers Society (APNS) and serves on International Advertising Association’s global Board of Directors.  He holds a Masters degree from Villanova University, Pa, USA and has won the Asian Brand Leadership Award from the World Brand Congress.