Sulin is the deputy head of SPH’s Digital Division.  Her mission is ensure that the group transitions successfully into the digital era and remain a formidable player in the media landscape for years to come. 

Prior to digital, she ran SPH’s $200mil print classified business.  Her longest stint to date was in media sales as the advertisement sales director, providing display advertising solutions for clients across 17 SPH newspaper titles as well as on our online, radio and out-of-home platforms. 

She believes the single largest reason why she is jointly leading the digital transformation for the company is due to her understanding of the print newsroom and advertising.  The goal is to harness the best of our organization to put us on the best footing as we move boldly forward into the world of digital publishing.

A strong proponent of teamwork and collaboration, resourceful and creative thinking as well as old-fashioned commitment-to-the-task, Sulin always challenges herself and her team to stretch themselves that little bit further to achieve new highs.