Vanita Keswani is a recognized media professional with over 15 years of experience. Vanita is currently to the Chief Operating Officer, Madison Media Sigma, in Madison Communications Pvt Ltd, Mumbai.Vanita graduated with an Honours degree in Pyschology from Delhi University in the year 1990 and this background has stood her in good stead in her working life. She did her MBA from the Times School of Marketing, New Delhi, in their very first batch and also earned a Diploma in Advertising and Marketing Management from the Bhartiya Vidya Bhawan, New Delhi.

 She started her career with a stint in the Times of India Group, in their Product Development team, Distribution Wing, Times FM Sales, and other departments of the Group. She joined Madison in 1997 and has handled Clients like Coca Cola, Kinetic, Godrej, Dish TV, Pidilite, Tata AIG Life among others.