As resident Juicy Evangelist at research innovators BrainJuicer®, Will Goodhand travels the globe in the quest to make research more human, more emotional and ultimately far more effective.

Voted Research Superstar at ESOMAR's Global Congress, Will’s expertise encompasses new product development and communications. Formerly a Research Director at Ipsos ASI, Will also worked as a Brand Planner at boutique ksbr brand futures, specializing in brand positioning and NPD.

An occasional stand-up comedian, Will is writing a sitcom set in a marketing consultancy, but is blaming any delays on an overabundance of material.