This new WAN-IFRA Study Tour will provide best practices in creating new revenue streams outside the traditional “column-mm”, “CPT”, and “page view” boxes.

Offering professional marketing and advertising services from strategic marketing, communication, media planning, campaign management to search engine marketing becomes increasingly important in order to win customers interest and budgets.

We will visit some of the most innovative media houses and other high profile institutions in Sweden, UK, Germany and France to get unique insights and learn their strategies for their success.

Learn how to...

• Identify and grow new revenue models that go beyond traditional advertising
• Use new advertising formats on-line, on-print, on-mobile, on-ground and on-air in an integrated way
• Create a flexible, customer-oriented, marketing / advertising organization, which thinks and acts in an agency minded way
• Transform your “advertising department” into a “multimedia revenue operation”
• Create and invest in the multimedia competence of your quality sales force

Methods

• Best Practice: Learn from innovative companies – newspapers and media advertising experts, customers, research institutions, agencies – and get unique insights!

• Networking: Exchange experience and ideas with presenters and colleagues in an inspiring and informal atmosphere.

Confirmed visits

Sweden:

• Aftonbladet Hierta
• Research and Analysis of Media AB
• Upsala Nya Tidning

Germany:

• Axel Springer Media Impact
• Deister- und Weserzeitung Verlagsgesellschaft mbH & Co KG
• MediaCom International
• MITTELBAYERISCHER VERLAG KG

France:

• FigaroMedias
• Le Monde
• 20 Minutes
• Google Paris

UK:

• A&N MEDIA
• Local Media Association
• Newspaper Society/ Jicreg
• News International
• Telegraph Media Group 
• The Guardian