Advertising, the lifeblood of newspapers, is under going a radical transformation. The Summit will provide an understanding of the changes through case studies and demonstrate how media companies can benefit from these changes.

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Programme

Day One: 26 September 2012

Time:9.30 am

Inauguration and welcome

Presidential Address

Jacob Mathew,President, WAN-IFRA

Key note Address

Into the Future: Co-existence of print with other media platforms

Pichai Chuensuksawadi, Editor-in-chief, Bangkok Post, Thailand

I. Session: Show me the money

Cross media advertising – the opportunities and the challenges. Is crossmedia advertising at the cost of cannibalising your print revenue.

Eamonn Byrne, Business Director, The Byrne Partnership, UK

A case study on approaches of 360 degree advertising by a multi language, multi title, multi media company.

Gyan Gupta, Business Head IMCL, DB Corp, India

Cross promotion of print and online advertising. Experience from across the border. How do Wijeya Newspapers of Sri Lanka manage its multimedia revenue operations.

Gehan Blok, Head - Digital Media, Wijeya Newspapers Ltd, Sri Lanka

For advertisers, multimedia campaigns to reach to their target audience is part of their marketing plan. What are the learnings for newspaper publishers?

Aritra Sarkar, Vice President - Strategy, ABP Pvt. Ltd.,India

 Digital Innovations - Trends from around the world

Dr Stig Nordqvist, Executive Director of Business Development and Emerging Digital Platforms, WAN-IFRA, Germany

The future sales team. A guide through the most efficient sales team organisation and incentive structure for efficiently selling ads on multimedia platforms.

Eamonn Byrne, Business Director, The Byrne Partneship, United Kingdom

Day Two: 27 September 2012

II. Session: Engaging readers and advertisers

Mid-day infomedia’s smoke free city campaign. A multimedia campaign to engage the readers
Manajit Ghoshal, Managing Director & CEO, Mid-Day Infomedia, India

Engaging reader and Extraordinary advertising possibilities and what determines media planning choice of platforms - Perspective from an advertising agency

Vanita Keswani, COO, Madison Media Group, India

Session: Opportunties from Multiple Platforms(Common with Newsroom summit)

Social media strategy of BBC
Vincent Sider, Vice President, Social Media, BBCWorldwide, United Kingdom

Unleash your creativity - How to create exciting digital niche products. Niche products can engage a specific audience and if it can demonstrate a social utility it can attract and support the main product.

Stéphane Carpetnier, Creative Director, Ringier Studios, Vietnam

Newspaper for the young. iNext won the WAN-IFRA’s World Young Reader Newspaper 2012 award. What are their strategies and innovations to engage the young? How has the business grown under this strategy?
Alok Sanwal, Project Head and Editor, iNext, India

III. Closing Session: Shaping the Future of News Publishing in South Asia

World Press Trends - Trends and examples from different markets around the world 

Thomas Jacob, Deputy CEO, WAN-IFRA, Singapore.

“Grow Green” – A new project from WAN-IFRA.

Manfred Werfel, Interim CEO, WAN-IFRA, Germany.

The future of newspaper advertising. Print advertising is still strong - But how long will this last?

Eamonn Byrne, Business Director, The Byrne Partnership, UK

Closing Keynote Address

Future of News Publishing - Looking through new prism

Arun Anant, CEO, The Hindu, India

Vote of Thanks and official closing