Wednesday, 7. October 2015

• 9:30
  PPI Media: Case Study
  Location: Media Port, Hall A1
  Description:

  From magazine to network
  The digital future of magazine impulse with Content-X 

  Vom Magazin zum Netzwerk
  Die digitale Zukunft beim impulse-Magazin mit Content-X

  Ole Jendis, Verlagsleitung Impulse Medien GmbH
  Eva Weikert, CvD Impulse Medien GmbH
  Jan Kasten, Geschäftsleitung ppi Media

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• 10:00
  Media Port: Welcome to Media Innovation Day
  Location: Media Port Hall A1
  Description:

  Opening keynotes from representatives of the MID cooperation partners WAN-IFRA and Hamburg Media School

  Speakers:

  Vincent Peyrègne

  

  Chief Executive Officer, WAN-IFRA, France

  Prof. Dr. Stephan Weichert

  

  Hamburg Media School (HMS), Digital Journalism

  Andreas Wrede

  

  
Hamburg Media School (HMS), Medienmanagement, InnoLab

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• 10:35
  Media Port: How Technology Influences the News Business, Content and Revenue Models
  Location: Media Port Hall A1
  Speakers:

  Jeremy Caplan

  

  Director of Education, Tow-Knight Center for Entrepreneurial Journalism, City University of New York

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• 10:50
  Media Port: The Modern Local Newspaper and What It Should Offer Its Readers in the Cross Media Age
  Location: Media Port Hall A1
  Speakers:

  Hannah Suppa

  

  Deputy Editor in Chief, Head of Digital, Hannoversche Allgemeine Zeitung (HAZ)

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• 11:05
  Media Port: Questions & Answers
  Location: Media Port Hall A1
  Speakers:

  Prof. Dr. Stephan Weichert

  

  Hamburg Media School (HMS), Digital Journalism

  Andreas Wrede

  

  
Hamburg Media School (HMS), Medienmanagement, InnoLab

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• 11:40
  Media Port: Anorexia – Today We Are All Anorexic
  Location: Media Port Hall A1
  Description:

  Her multimedia project on anorexia objects the actual trend of reporting on eating disorder, nominated for “Grimme Online Award 2015”

  Speakers:

  Nora Burgard-Arp

  

  Journalist and author

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• 11:50
  Media Port: A Data Journalistic Consumer Portal on Energy Turnaround
  Location: Media Port Hall A1
  Speakers:

  Marvin Milatz

  

  Journalist, VOCER Innovation Medialab

  Simon Wörpel

  

  Coder and journalist, VOCER Innovation Medialab

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• 12:00
  Media Port: A Visual Context Blog with Text, Animation and Video
  Location: Media Port Hall A1
  Speakers:

  Gerret von Nordheim

  

  Journalist, VOCER Innovation Medialab

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• 12:10
  Media Port: Growing Importance and Diversification of Online Marketing
  Location: Media Port Hall A1
  Speakers:

  Philipp Westermeyer

  

  Co-Founder and CEO, Online Marketing Rockstars

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• 12:20
  Media Port: Combining Digital Storytelling, Science and Entrepreneurship
  Location: Media Port Hall A1
  Description:

  Combining digital storytelling, science and entrepreneurship, nominated for “Grimme Online Award 2015”

  Speakers:

  Georg Dahm

  

  Co-Founder and Editor in Chief, Substanz Magazine

  Denis Dilba

  

  Co-Founder and Editor in Chief, Substanz Magazine

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• 12:25
  PPI Media: Visit Impulse Medien
  Location: Departure by bus from Hamburg fairground
  Description:

  Visit Impulse Medien
  Economy Magazine, Hamburg, Content-X in operation
  Verlag Impulse Medien, Hamburg, Content-X in der Praxis
  Please pre-register here, Anmeldung: ppimedia.de/impulse

  12.25 Bus transfer to Impulse Media, Busfahrt zu Impulse-Medien
  13:00 Lunch snacks, Sandwich-Lunch
  13:30 Impulse presentation, Präsentation Impulse Medien
  13:45 Questions & answers, Fragen & Antworten
  14:30 Bus transfer back to Expo, Busfahrt zurück zur Expo
  15:00 Arrival at World Publishing Expo, Ankunft bei der Expo

  Information and registration here.
  Information und Anmeldung hier.

  Impulse
  Gruner + Jahr founded the economy magazine in 1980. Today it is a network of more than 45,000 members. Since a management buyout begin of 2013 Impulse Medien is completely independent with 40 employees. The magazine reaches 126,000 decision makers with a circulation of 73,934.

  Besides the monthly magazine (print and digital) impulse offers meetings, trips, inspiring ideas, business contacts, seminars, workshops and conferences. In 2015 they launched impulse academy. 

  1980 gegründet als Unternehmermagazin von Gruner + Jahr, ist heute ein Netzwerk mit mehr als 45 000 Mitgliedern. Seit einem Management-Buyout Anfang 2013 ist die Impulse Medien GmbH völlig unabhängig und beschäftigt 40 Mitarbeiter. Das Magazin erreicht 126 000 Entscheider mit einer Auflage von 73 934.
  Neben dem Monatsmagazin (gedruckt und digital) bietet impulse Netzwerktreffen, Tipps, inspirierende Ideen, Geschäftskontakte, Seminare, Workshops und Konferenzen. 2015 startete die impulse-Akademie. Mehr Information hier.

  Content-X
  ppi Media develops the editorial system for multimedia publishing since 2010 based on the content management system DC-X and Adobe InDesign.

  Its ease of implementation and high flexibility regarding editorial workflow scenarios explains the international success of Content-X. Impulse Medien uses Content-X as SaaS. Content-X, a “native digital solution”, meets the editorial requirements of a magazine publisher. It also offers all options for the digital future.

  Das Redaktionssystem für multimediales Publizieren wird seit 2010 von der ppi Media GmbH basierend auf dem Content-Management System DC-X und Adobe InDesign entwickelt.
  Der internationale Markterfolg von Content-X erklärt sich durch die einfache Systemeinführung bei gleichzeitig hoher Flexibilität in Bezug auf redaktionelle Workflow-Szenarien. Content-X wird von der Impulse Medien GmbH als SaaS genutzt. Als „native digital solution“ erfüllt Content-X die redaktionellen Anforderungen eines Magazin-Verlages und bietet darüber hinaus alle Möglichkeiten für die digitale Zukunft.

  Media_Innovation_Day_2015.pdf
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• 12:30
  Media Port: Wrap-up
  Location: Media Port Hall A1
  Speakers:

  Prof. Dr. Stephan Weichert

  

  Hamburg Media School (HMS), Digital Journalism

  Andreas Wrede

  

  
Hamburg Media School (HMS), Medienmanagement, InnoLab

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• 13:40
  Media Port: Beyond hyperlocal – a panel on trends in news media journalism
  Location: Media Port Hall A1
  Description:

  Hyperlocal is not a term, but a trend in journalism and news media that revolves around one belief: "People will only be driven to consume and pay for content that is highly relevant, and that is mainly local content." (Antonella Mei-Pochtler, Boston Consulting Group). Consequently the future of news media is seen in targeting small communities and deliver content of their immediate vicinity in real-time.

  The relevance of news for residents and business owners can be determined on two dimensions: time and geography. The closer to these dimensions, the more relevant (and less manageable for mass media) it becomes. Beyond the still untested hope that local content is the only content people will be paying for – it has also left a blank spot on what locality actually means. In times of social media conversations mediated by a diverse range of mobile devices to geographically faraway places. "Proximity" does not necessarily converge with "geography" or "time".

  Social proximity might be an even more important driver for perceived relevance. Kai von Luck (HAW) will discuss with panelists what might be on the horizon beyond hyperlocal defined as media for a small geographic area.

  Panelists:

  Susanne Draheim, Sociologist
  Martin Kohler, Urban Researcher
  Matthias Müller-Prove, User Experience Principal
  Stefan Wölwer, Interaction Design

  Moderator:

  Prof. Kai von Luck

  

  Hamburg University of Applied Sciences (HAW), Smart Home Laboratory

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• 15:25
  Media Port: Virtual Reality for future news media
  Location: Media Port Hall A1
  Description:

  Presented by WAN-IFRA Global Alliance for Media Innovation (GAMI)
  Media Innovation Day

  Recent technological advancements have led to exciting new ways of telling stories. Specifically, the ubiquity of the Internet and advances in displays, mobile devices and sensor technologies has made it possible to create highly immersive virtual and augmented realities. Displays, such as immersive 3D goggles, augmented reality glasses, and light field projectors, make it possible to merge virtual and real world media. This panel will discuss the opportunities and challenges involved in immersive as well as “fragmented storytelling”, (also known as “transmedia storytelling”) where a story is scattered across different media and devices.

  Moderator:
  Andrew Perkis, Professor, Norwegian University of Science and Technology, Norway

  Speakers:
  Deniz Ergürel, R&D Director, Zaman Media Group, Turkey
  Mel Slater, ICREA Research Professor, University of Barcelona, Spain
  Niko Chauls, Director Applied Technology, Gannett, USA
  Louis Jebb, Founder and Chief Executive, Immersivly Ltd, UK

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