MARK YOUR CALENDAR FOR 16-18 NOVEMBER

The 9th World Young Reader Conference, Madrid, Spain, where the theme will be "Newspapers and the young in a mobile world." Details HERE

Videos from the event available here

In the present day multimedia world, attracting the young to read newspapers, and retain them has always been a challenge. The reader’s time is fragmented due to the developments in technology and the availability of media friendly e-devices.

This first WAN-IFRA "Young Reader Regional Summit" in India on 28-March, will look into successful, award winning young reader initiatives of newspapers in India and abroad. It will provide insights into attracting young readers to newspapers.

The summit will be followed by “Young Reader Regional Workshop” on 29-March at the same venue, lead by Dr. Gerard van der Weijden, WAN-IFRA Associate Consultant.

Summit - Key topics:

• Attracting young readers – is it a difficult task?

• How to integrate the subjects that interest young people in a newspaper?

• How to introduce younger thinking into a newspaper without alienating older readers?

• Online as a tool for engaging young reader

• Perspectives from a marketers point of view

 Workshop Topics:

• Young reader and new media

• Family reading

• Readers participation

• Youth pages/sections

Note: Participants are welcome to have individual or group consultations with the workshop chairman. If the projects are sent in advance, it can be evaluated and reviewed by the WAN-IFRA team.

Regional Summit & Workshop Schedule

Registration: 09.30 hrs

Monday, 28 March 2011
10.00 – 17.30 hrs

Tuesday, 29 March 2011
10.00 – 17.30 hrs