Speakers from all over the world will present creative approaches for generating advertising sales through printing innovations. Confirmed speakers include Juan Giner of the Innovation Group and Ulbe Jelluma, Marketing Manager, Print Power.

This session will feature newspaper printers who are successful in selling their press and mailroom capacities to external customers. Among the speakers will be Matthias Tietz, manager of the printing house Rheinisch-Bergische Druckerei in Dusseldorf, Germany.

Many newspaper printers are looking for ways to enhance their existing presses rather than investing in completely new equipment. Among others, Hansjürg Stihl from the Swiss newspaper St. Galler Tagblatt will show how printing operations can be continued during a retrofit project.