WAN-IFRA

World Association of News Publishers

WAN-IFRA Latin America Conference Summaries

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WAN-IFRA Latin America Conference Summaries

Below are the summaries of the presentations made during the WAN-IFRA Latin America Conference in Bogota, Colombia, held on 9 and 10 March.

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  • Where is Javier?
    2011-03-11 04:02
    The Colombian newspaper El Espectador increased its Sunday circulation by 51 percent, generated 500,000 US dollars in new income, increased web traffic by 1 million page views and 350,000 new users, all by reviving a 1980s-era cartoon game for the multimedia age. Read more ...
  • A new print business model
    2011-03-11 04:01
    "Trying to reproduce online what we did in print isn't a business model," says Andy Phelan, Managing Editor of Herald Express, a Northcliffe Media Group newspaper in the United Kingdom. Read more ...
  • Networking as the key to success
    2011-03-11 04:01
    The Spanish group Vocento is little known outside of Spain but attracts some 29 million people within it through regional and national papers, magazines, internet portals and classified verticals, and radio and broadcast. Read more ...
  • Innovations and trends in newspaper advertising
    2011-03-11 04:00
    Brazil is a growing market for advertising, with newspapers holding the second largest market share behind television. But newspaper companies should not be complacent, because things are changing. Read more ...
  • Using digital to sell print
    2011-03-11 03:59
    Mike Blinder, an advertising sales guru in the United States, isn't a big fan of digital-only advertising sales teams. Read more ...
  • The Financial Viability of Media in Emerging and Developing Markets
    2011-03-11 03:58
    A new WAN-IFRA report challenges the assumption that media markets in developing countries follow the same trends as those in advanced countries, says Anne Nelson, an Adjunct Professor at Columbia University in New York and a WAN-IFRA consultant. Read more ...
  • Engaging audiences with social media
    2011-03-11 03:57
    With more than 500 million Facebook users worldwide alone (81 million in Latin America), social media is not a fad, says Alex Fuentes, Director of Interactive Products at the Miami Herald. Read more ...
  • A year with the iPad
    2011-03-11 03:56
    Apple gave The Telegraph an iPad before the rest of the world, and invited them to secretly develop the best app and content they could. The company made great use of the device's attributes – then decided against launching what they had created. Read more ...
  • Audiences demand value if they pay for content
    2011-03-11 03:55
    "We're going to get the users to pay for content on the new devices," says Onintze Gutiérrez, Head of Mobile at Unidad Editorial in Spain. "But what will we give them? A pdf? We need to give more things to the user, we have to give content adapted to these devices." Read more ...
  • Advertising as a weapon against critical reporting
    2011-03-11 03:54
    Governments everywhere spend billions of dollars on advertising. But a lack of oversight can lead to abuses, says Eleonora Rabinovich, Director of the Freedom of Expression Programme at the Association for Civil Rights in Argentina. Read more ...

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