Through a series of Focus Sessions, the World Association of Newspapers and News Publishers (WAN-IFRA), organiser of the Expo, will provide international case studies of how media companies are exploiting the new technologies for modern publishing.

The Expo, to be held in Hamburg from 4 to 6 October next, will also be accompanied by the World Editors Forum, an Advertising Summit, an e-Reading and Tablet Conference and other events that make it the major international publishing event of the year.

Full details can be found at www.ifraexpo.com/events.

The four Focus Sessions will examine ’green’ publishing, the latest production trends, excellence in printing and creative mailroom solutions.

Green publishing, of growing importance in many countries, will be the subject of a Focus Session providing presentations on government initiatives in the United Arab Emirates, branding forest products in Canada, making corporate responsibility sustainable and the impact of digital printing on environmental concerns.

The Focus Session on excellence in printing will present some of the winners of the 2010/2012 International Newspaper Color Quality Club along with issues that have an impact on quality, including materials testing and ISO conformity.

The session on production trends will include case studies on closed loop ink control, lean production, new revenue streams for printing machines and waterless printing.

The mailroom, a fundamental part of bringing newspapers to their audiences efficiently, can also be a revenue producer. Case studies from Germany (Axel Springer and Passauer Neue Presse Druck), Sweden (Eskilstuna-Kurirens) and a presentation by Jaques Valembois, head of Belgium-based Valembois Industrial Print-Techniques and Services, will deliver new ideas for those looking to make their mailroom a revenue-generating unit.

IFRA Expo brings together decision-makers from publishing houses around the world. There is still time to join them: registration details and other information can be found at www.ifraexpo.com.

IFRA Expo 2010 at a glance:

Place: Hamburg Messe und Congress, halls A1, A3 and A4, Messeplatz 1, 20357, Hamburg. Access via "Mitte" entrance.

Opening Hours: Monday-Wednesday, October 4-6, 09h30-18h. The Editors Forum will run from 6 to 8 October (separate registration at www.wefhamburg2010.com), and the Advertising Summit will be held on 7 October.

Visitor Tickets: from 15 Euros including VAT for the exhibition only (conferences and events require separate registration). Online registration (also for holders of vouchers) at www.ifraexpo.com.

Products featured in hall A1: Content production for editorial/advertising, digital media and systems, business/strategy. "Media Port" presentation area.

Products featured in halls A3 and A4: Print media, mailroom/distribution, consumables. Free WiFi area for visitors and International Newspaper Colour Quality Club winners display in hall A3.

Hotel reservations: INTERPLAN Congress, Meeting and Events Management AG, Office Hamburg. Ms. Birte Rohde, e-mail b.rohde@interplan.de, Tel: +49 (0) 40 32509230, Fax: +49 (0)40 32509244

IFRA Expo Groups: Join the IFRA Expo Community on the leading social networks: Facebook, LinkedIn and XING (Search for "IFRA Expo Group"). Follow WAN-IFRA on Twitter.

WAN-IFRA, based in Paris, France, and Darmstadt, Germany, with subsidiaries in Singapore, India, Spain, France and Sweden, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. The organisation was created by the merger of the World Association of Newspapers and IFRA, the research and service organisation for the news publishing industry.

Learn more about WAN-IFRA at www.wan-ifra.org or through the WAN-IFRA Magazine.

Inquiries to: Larry Kilman, Director of Communications and Public Affairs, WAN-IFRA, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: larry.kilman@wan-ifra.org.