How the Guardian developed the next generation of its live app – a project that involved a team of 25 engineers, journalists, designers and user-interface experts – will be the subject of an in-depth presentation at the 7th Tablet & App Summit, one of three premium conferences to be held during the World Publishing Expo in Amsterdam next month.

More than 40 per cent of The Guardian’s digital content is now consumed via mobile and tablets. Developing the new live app drew on that user experience: public betas were used to collect early user feedback from more than 10,000 real-world users.

Alex Breuer, the Guardian’s Creative Director, and Tom Grinsted, Group Product Manager for Mobile and Devices, will explore and share their experiences on the project, from the creation of a completely new digital design language to how new features were originated.

Other confirmed speakers include: Luke Miller, Experience Designer at Yahoo!, and Mario Garcia, CEO and Founder of Garcia Media, in a session on designing successful mobile news experiences; Alexandra Hardiman, Executive Director of Mobile Products for the New York Times, and Sofia Olsson Olsén, Head of Aftonbladet Plus, in a session on increasing reader revenue on mobile; Freek Staps, Head of NRCQ, in a session on news apps evolution in The Netherlands; plus many others.

Full details of the Tablet & App Summit can be found at http://www.wan-ifra.org/events/7th-tablet-and-app-summit

The 7th Tablet and App Summit, organised by the World Association of Newspapers and News Publishers (WAN-IFRA) will be held on 14 and 15 October during the World Publishing Expo, the largest global trade exhibition for the news publishing and media industry. More than 8,000 visitors are expected at the Expo and conferences.

Two other premium conferences will also be held during the Expo: the 13th International Newsoom Summit on 13 and 14 October, and the World Printers Forum on 15 and 16 October. More than 100 speakers will be featured at the conferences and elsewhere in the venue.

Full details of the Expo and related events can be found at http://www.worldpublishingexpo.com

WAN-IFRA, based in Paris, France, and Frankfurt, Germany, with subsidiaries in Singapore and India, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous businesses.

Inquiries to: Raquel Devís, Programme Producer, WAN-IFRA, Rotfeder-Ring 11, Frankfurt, 60327, Germany. Tel: +49 1629012303, raquel.devis@wan-ifra.org