In Sweden, Aftonbladet Plus has attracted 200,000 paid subscribers and is discovering what can trigger people to pay when they access Aftonbladet on a smartphone.

For news executives seeking strategies for reaching audience and raising revenue via mobile, there is much to learn from these two news organisations. Both are on the programme at the upcoming Tablet & App Summit, to be held on 14 and 15 October during the World News Publishing Expo in Amsterdam, The Netherlands.

Alexandra Hardiman, Executive Director of Mobile Products at The New York Times, and Sofia Olsson Olsen, Head of Aftonbladet Plus, will take part in a session entitled "Increase Reader Revenue on Mobile."

"We're shifting our culture, process and practices across the organisation so that mobile is no longer downstream from the Web, and is often the first thing we think about," says Ms Hardiman.

The 7th Tablet & App Summit is one of three premium conferences to take place at the World Publishing Expo, the largest global trade exhibition for the newspaper and news publishing industry, organised by the World Association of Newspapers and News Publishers (WAN-IFRA). Around 250 exhibitors and 8,000 visitors are expected in Amsterdam for the Expo and related events.

There is still time to register: a Media Executive Pass offers admission to the Expo as well as the Tablet & App Summit, the 13th International Newsroom Summit on 13 and 14 October, and the inaugural World Printers Forum on 15 and 16 October. Full details of all the events can be found at http://www.worldpublishingexpo.com.

The Tablet & App Summit also features:

-- Designing successful mobile news experiences, a session featuring Luke Miller, Experience Designer at Yahoo!, and Mario Garcia,  CEO and Founder of Garcia Media.

-- Build second generation news apps, which will present case studies of the development of the Guardian's live app and of NRCQ, a pioneering news product from NRC Media. Presenters include Tom Grinsted, Group Product Manager for Mobile and Devices, Alex Breuer, Creative Director at The Guardian, and Freek Stapps, Head of NRCQ.

-- Combat advertiser underinvestment in mobile, which will provide ammunition for building advertising revenues from mobile, where brands remain reluctant to invest heavily. The session will feature Marjolein Stromeier, Head of Mobile at Havas Media's Mobext, Pierre de Grandmaison, Head of Business Development at Teads.TV, Eddie de Guia, Managing Director & Co-Founder, PubNative, and Victor Beerthuis, Head of Mobile, Sanoma.

-- Plus much more! Full details of the Tablet & App Summit can be found at http://www.wan-ifra.org/tas14

The 7th Tablet & App Summit will be chaired by Alexis Johann, Managing Director of Styria digital one, also features the World Digital Media Awards, where European and Asian Digital Media Award winners will vie for the global prize.

WAN-IFRA, based in Paris, France, and Frankfurt, Germany, with subsidiaries in Singapore and India, is the global organisation of the world’s newspapers and news publishers. It represents more than 18,000 publications, 15,000 online sites and over 3,000 companies in more than 120 countries. Its core mission is to defend and promote press freedom, quality journalism and editorial integrity and the development of prosperous businesses.

Inquiries to: Raquel Devís, Programme Producer, WAN-IFRA, Rotfeder-Ring 11, Frankfurt, 60327, Germany. Tel: +49 1629012303, raquel.devis@wan-ifra.org