"Advertisers need to be unique, to stand out. They are increasing pressure to provide innovative solutions."

Kasturi Balaji, Managing Director, The Hindu, India

"It's not a matter of age, if you want to innovate, it's only a question of the right spirit."

Reiner Esser, CEO, Die Zeit, Germany

"When we're talking about advertising, we generally think in terms of one sense, and that is sight. But when it comes to making buying decisions, the other senses are very important. Only print can address all the senses."

Manfred Werfel, Deputy CEO and Executive Director for Newspaper Production, WAN-IFRA

"Of primary importance is the idea and concept. Everyone else has inventory, but can they bring the ideas and the concept to the table? We want to help our customers solve their issues. We want to be able to be brought into the equation two months before the campaign is launched to act as consultants to help the advertiser."

Geoff Tan, Senior Vice President and Head of Strategic Marketing, Singapore Press Holdings

"We see the iPad app as the new print"

Holm Munstermann, Head of Strategy and Advertising, Axel Springer, Germany

"What I see now in the media industry is a self-produced focus on things that might happen rather than what is happening," he says. "For the community of journalists, Facebook and Twitter are important, and they communicate this importance to their publishers. But the message gets communicated as, 'it's the only thing that is important.' Those who focus their business plans on this exclusively are foolish."

Eamonn Byrne, Founder and Director, the Byrne Partnership, UK

"Always think about metrics and evaluation. Did the campaign reach the right targets? Did it engage readers? Did it build brand beliefs? Did it get the right reaction?"

Matthew Dodd, Senior Vice President, Advertiser Solutions Europe, Nielsen company, UK

"The old world will remain, so you will sell newspapers, but the new world is coming and coming in big numbers, and that is the opportunity you need to pursue."

Najam Khawaja, Executive Chairman, DDB agency, UAE

"We're on the verge of a very exciting tipping point when it comes to the internet industry in the Middle East."

Abdulrahman Tarabzounil, Head of Google Emerging Arabia

"I feel we're very often making the same mistake again and again – we have a strong sales force, we have the content, and there is a feeling that we can just put it online and it will be okay. Making a business in the online field is a very different activity. We have to see it very differently than the traditional part of the business."

Roman Gallo, Director, GalloMultimedia, Czech Republic

"We can see the new technology has created a virtual space, virtual parliaments and discussion platforms to express everything they want. The technology has changed the tools of communication, especially regarding the expression of points of view."

Dhaen Shaheen, CEO and Editor-in-Chief, Al Bayan, Dubai, on the use of new media in the ongoing demonstrations in the Middle East

"The demonstrations in the Middle East illustrate the need for strong newspapers in the region. We need newspapers that are free to provide credible, critical and timely information to the society."

"Journalists who are covering the ongoing demonstrations must be free to report without fear of attack or arrest."

Christoph Riess, CEO, WAN-IFRA