22.02.11 - Publishing solutions provider 5 fifteen has appointed Merv Griffin as new Business Development Manager in a move to optimise customer support, reach new territories and generate new business. According to Rod Fenwick, Managing Director 5 fifteen Ltd., the plan for growth follows a successful year for the business in 2010, which included a noteworthy order from Hearst Magazines and the National Magazine Company.

“Coming from the role of Global Product Marketing Manager, Merv has a wealth of experience to help us move in the direction we’re aiming for. With 23 years experience in publishing, working with media businesses around the world in advertising, finance, content management and web content management, he’s already a great asset to the 5 fifteen team,” states Fenwick.

Griffin will oversee the strategic development of 5 fifteen into new markets worldwide, broaden distributor networks overseas, introduce new sales models where necessary and ensure that the capacity of the business matches demand.

“I’m thrilled to be working with a dedicated team of professionals with a genuinely modern product philosophy,” Griffin comments, “There are some very exciting projects in the pipeline as we focus on fast and flexible deployment of the latest innovative publishing solutions.”

Griffin’s experience also includes sales, project and consultancy work with major organisations including Le Monde (France), ABP Kolkata (India), Trinity Mirror (UK), Wegener (Netherlands), Yedioth (Israel), MAFRA (Czech Republic) and the BBC.

5 fifteen launches ad DEPOT now!, an enhanced cloud-based advertising booking system

Following on from the success of ad DEPOT, the world’s first completely web based advertising booking system, publishing solutions provider 5 fifteen has broadened its product range with the introduction of ad DEPOT now! The system is deployed using a cloud computing infrastructure and will make its debut at this year’s Publishing Expo, on stand A37.

“ad DEPOT now! is designed to meet the ‘on demand’ culture in today’s fast paced business environment,” states Merv Griffin, Business Development Manager, 5 fifteen Ltd., “Publishers want new software at their fingertips and to be confident of a quick ROI before they commit; ad DEPOT now! is a highly compelling solution for these needs.”

5 fifteen Ltd

5 fifteen provides consulting services and software products designed for newspaper and magazine publishers' advertising, circulation, and new media applications. 5 fifteen works with more than 100 publishing operations worldwide, including Hearst Magazines, National Magazine Company, IPC Media, Elsevier-Science, Reed Business Information, Macmillan Publishing and Nature Publishing Group.  For more information, 5 fifteen can be contacted at www.5fifteen.com and www.addepot.co.uk