What does she have in mind?  One example is that iPad users reading an article by a specialised journalist also get a video of the journalist providing more information. "This is value that the paper doesn't provide," she says. "There is a button from where you can access all the galleries. Why? Because our readers are asking us for easy access to where all the videos are stored."

Ms Gutiérrez presentation focused on her company's Orbyt platform, a virtual, multi-device store that allows users to purchase a wide variety of content, to be used on all or any device, and on the value-added services and tools that are offered for the new paid-content devices.

She particularly likes the iPad, which she described as providing a browsing experience similar to print, with digital enhancements. "It's the most natural device to read the news," she says. "It's the one the content adapts to the most."