12.05.11 - With alfa AdSuite Enterprise 2011.1, alfa Media presents the latest version of its tried and tested order management system. The new functions offer benefits that streamline internal processes at publishing companies while at the same time giving their customers better service.

Standard letters and e-mails with ad preview
Optimizing the service provided to advertising customers – it's one of the key objectives of advertising management. Customers are frequently invited to participate in pages devoted to special topics that recur periodically – such as Christmas greetings. alfa AdSuite Enterprise can now generate standard letters and e-mails containing a preview of an advertisement. This allows the previous year's customers to view their last ad and helps optimize their planning for upcoming campaigns.

alfa AdDispo – page preview directly accessible in alfa AdSuite Enterprise
The integration of the page preview function into the alfa AdDispo ad reservation module gives the user direct access to a visual overview of ads booked so far on a single page. It is now no longer necessary to install and license alfa ProductPlanner for this purpose. As a result, day-to-day work with alfa AdDispo is significantly simplified.

Reorganization of the ad motif panel
Ease of use is now significantly enhanced thanks to a reorganized ad motif panel. As a result, it is now possible to switch directly between the order item, the ad motif and the corresponding motif folder even in ads containing a large number of motifs.

As well as these new features, alfa AdSuite Enterprise V2011.1 offers a large number of additional new functions. Detailed information about all software releases is available in the alfa Media Wiki at http://dokuwiki.alfa.de.

(alfamedia.com)