Dear Advertising Customer,

These are the main topics of the September/October issue of the WAN-IFRA Magazine, offering a wide range of informative coverage.

WAN-IFRA Expo 2011 preview

As IFRA Expo 2010 showed, the industry can expect a number of new developments to be announced and unveiled at the event. WAN-IFRA’s editors and research specialists provide a comprehensive preview of what visitors can expect to see in Vienna. Whether it be the latest mobile/e-reading/tablet solutions to hit the market, for example, or content management system updates, or workflow solutions for prepress, or new advertising modules, or  new designs in press and mailroom equipment, our team has done its homework and offers clear advice for Expo visitors.

WAN-IFRA World Newspaper Congress and World Editors Forum

The leading publishers, CEOs, editors and journalists will attend these two events to discuss, debate and share today’s most pressing issues facing news publishers. We will talk to a number of these executives to find out what exactly they will be talking about with their international peers behind the scenes in Vienna.

Best-practice production

Our series of reports highlighting some of the most innovative production operations in the world continues. We will examine what makes that particular plant so special, in terms of technical innovation, efficiency, and workflow. What are the key technologies these publishers and printers are using?

Innovative advertising

Today, more and more news publishers are going well beyond the traditional static print advertisement to offer highly creative ads that readers will talk about and remember. We take a look at some of the most innovative formats and examples, and the technologies that are playing a vital role.

World Young Reader Spotlight

Continuing this series, we will feature a newspaper that is excelling in attracting young readers. We will also talk about the  major issues leading up to the World Young Reader Conference in November.