WAN-IFRA: What would you say are the key figures for Hearts Television and the outstanding features of its strategy these last months?
Jacques NATZ: Our success is highlighted by four different strategies: 
1/ Superior and immediate coverage of breaking news and weather
2/ Daily data-driven web unique content across our 25 television stations that produce news
3/ Focusing the growth of visitors and consumption around the mining of social media particularly user generated content, Facebook and email
4/ Developing smart content and marketing strategies to complement the explosive growth of mobile content consumption   


WAN-IFRA: What do you feel is the key shift in attitude necessary for newrooms to better handle immediacy and interactivity?
JN: Mobile technology has virtually eliminated the concept of "deadlines" and has further commoditized news.  Enabling journalists with the appropriate physical and software tools to provide progressive reporting and to harness crowdsourcing is essential to maintain relevance and to survive in today immediate environment.
 

WAN-IFRA: What are the goals you have set for the development of your TV channels and what, for you, is the real point of integrating TV, Internet, and mobile?
JN: We gain comfort from the fact that we now live in a device agnostic world. Whether it is the mobile you look at before you get out of bed, or the iPad you surf in the evening hours while multi-tasking during your television viewing, we are all content creators.
Understanding how to shape content differently for each platform and understanding how and when consumers use those devices is one of the primary areas which we are educating our stations on to help them in this multi-platform world.   

WAN-IFRA: What local or hyperlocal initiatives have attracted your attention recently and why?
JN: As a company we are achieving significant relevance in our use of what we call the "Live Wire" progressive reporting tool. 
WESH TV in Orlando has developed a sophisticated media plan for coverage of the high interest Casey Anthony trial <http://www.wesh.com/casey-anthony-extended-coverage/index.html>  which involves enhanced web treatment, a dedicated Facebook page <http://www.facebook.com/caseyupdates?ref=ts> , a paid mobile app and daily use of the Live Wire technology that aggregates the live video of the trial proceedings, the social discourse concerning the trial and the live blogging from station staff and other trusted sources in the community. 
Station KETV in Omaha, Nebraska is employing a similar strategy to surface deep content of the inundation from the Missouri River flooding <http://www.ketv.com/missouri-river-flooding-extended-coverage/index.html>. 

Interview conducted by David SALLINEN, WAN-IFRA Development and Training Manager.