World Association of News Publishers


Time Inc. brings four of its major media brands to HP´s TouchPad using WoodWing´s Tablet Publishing Solution

Time Inc. brings four of its major media brands to HP´s TouchPad using WoodWing´s Tablet Publishing Solution

Article ID:

13584

In conjunction with the release of the TouchPad, HP´s brand new tablet device running under webOS, Time Inc. makes its renowned titles Time, Fortune, People and Sports Illustrated available on the new platform

Zaandam (The Netherlands), July 11, 2011 - WoodWing Software (www.woodwing.com), an innovation leader in the multi-platform tablet-publishing world, announced today that Time Inc. has created the TouchPad editions of its titles TIME, FORTUNE, PEOPLE, and SPORTS ILLUSTRATED with WoodWing´s Tablet Publishing Solution.

WoodWing’s Tablet Publishing Solution comprises the cross-media publishing system Enterprise – including the content management application Content Station – and the Digital Magazine Tools. The solution ensures a highly efficient multi-platform tablet-publishing workflow and enables publishers to deliver an optimized user experience on the various tablet devices through the use of native Reader Apps.

“We use WoodWing's solutions to produce both the print and the tablet editions of our brands,” said Mitch Klaif, CIO of Time Inc. “This enables us to integrate our tablet publishing activities smoothly into our existing workflows and to publish to the major tablet platforms such as iOS, Android, BlackBerry OS and now webOS. For publishers, it is vital to be able to reach all tablet users, regardless of what device they use.”

“Just about a year after the beginning of the tablet age, it seems certain that tablets will prevail as the preferred device for media consumption at home, on the road, everywhere,” said Hans Janssen, CEO of WoodWing Software. “The analysts expect nearly 900 million tablet devices to be sold by 2015, and I am convinced that HP´s TouchPad will contribute to that success.”

More than 300 apps, more than 5,000 issues
With more than 300 WoodWing tablet apps on the market, publishers worldwide have produced more than 5,000 daily, weekly or monthly tablet issues. A continuously updated list of tablet apps created with WoodWing's Tablet Publishing Solution is available on the Web at http://www.woodwing.com/gallery.
 
WoodWing Software was founded in 2000 and is headquartered in The Netherlands. WoodWing creates the most progressive solutions available on the market for the production of print, online and tablet publications. Rapid growth worldwide and success across the full spectrum of small to large publishers demonstrate that WoodWing markets the best tools for the best price. Our customers include renowned magazine, newspaper and book publishers, as well as communication agencies and corporate customers. WoodWing Software is located in Zaandam, The Netherlands, and has regional sales companies for Europe, the USA, Asia-Pacific and Latin America. Customers are served through select partners. More information is available on the Web at www.woodwing.com.
 
 

Author

Michael Spinner-Just's picture

Michael Spinner-Just

Date

2011-07-12 09:26

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