16.08.2011 - To commemorate its 70th anniversary, the Russian Information Agency RIA Novosti has organized a series of seminars with the world’s leading experts in the field of media technology. On September 8, 2011, Dr. Joseph Turow, a world renowned expert in new media convergence, marketing and society will give a talk on the topic “The New Advertising System: Innovations and Risks” at RIA Novosti’s new multimedia press center at 4 Zubovsky Boulevard.

Hailed as a “leading media expert” by ­The New York Times, Dr. Turow is a Professor of Communication at the University of Pennsylvania's Annenberg School for Communication and the author of nine books and over 100 articles on the development of the media industry. His talk will focus on the changes that the U.S., Russian and European advertisement markets have undergone in the digital age.  

“I was very pleased to be invited to speak at RIA Novosti about my research on the transformation of advertising in the digital era.  In the course of my research and my lectures around the world, I've observed how different countries adapt to new media technologies, especially when it comes to issues surrounding digital marketing. I therefore welcomed the opportunity to speak with practitioners and academics in Russia about new media developments there and its relation to new-media developments in the U.S. and elsewhere.”

Dr. Turow has given numerous lectures around the world. He has seen first-hand “how different nations have adapted to new technologies and especially to digital marketing.” Dr. Turow will share his observations with his audience at this seminar held at RIA Novosti.

This seminar will also be a platform for discussing recent changes in the global and Russian advertising system, the transformation of the information space in general, as well as the reasons for advertisers’ changing attitude toward their target audience. In addition, Dr. Turow will touch upon the emergence of the new types of mass media and the methodological restructuring of existing media organizations. 

Seminar participants will have a unique opportunity to discuss the changes occurring in the advertisement market, voice their concerns, share their opinions and experience, and discover which business models are the most effective for the media industry.

More than 100 media representatives, bloggers and media experts are expected to attend the seminar.

Nokia is the official partner for this series of seminars with world renowned innovation technologies experts.

The registration deadline for the seminar is September 7, 2011. Register at www. ria.ru/docs/ria70/newadsystem.html. For questions about the seminar with Dr. Turow, please contact Ms. Irina Kovshova at +7 (495) 645-6601 (ext.7952) or +7 (905) 705-0374, or via email at i.kovshova@rian.ru.

Press accreditation also must be completed prior to September 7, 2011. Please call +7 (495) 645-6601 (ext.7617) or email s.ivanova@rian.ru for more information. Russian News & Information Agency RIA Novosti (www.en.rian.ru)

RIA Novosti is a leading Russian media company with a rich 70-year history. Today, the RIA Novosti media holding includes the eponymous multimedia Russian Information Agency, the Russian Agency of Legal and Judicial Information, the R-Sport news agency, the Moscow News Publishing House, which publishes newspapers in Russian and English, a press center, as well as more than 70 Internet resources in 14 languages. RIA Novosti websites are visited by 17 million unique users per month.

The core of the RIA Novosti holding is the news agency, a revered and widely quoted source of timely and accurate news. The agency publishes social, political, economic, scientific and sports news 24/7 in 14 languages and has an extensive network of correspondents in 68 Russian cities and 40 countries. The RIA Novosti news agency also sponsors a unique educational platform created not only for its own employees but for the entire journalism community.

RIA Novosti also develops news applications for a variety of modern computer platforms. The agency provides unique news content on infoscreens, mobile TV, smartphones and tablet devices (iPhone, iPad, Android, Symbian). The agency actively employs the main social media sites (Twitter, Facebook, Vkontakte) to help its audience stay on top of important events and to promote interaction with the agency's editorial departments.

The RIA Novosti Press Center has an extensive network of multimedia press centers in Russia and abroad. RIA Novosti is recognized for its video and news conferences, briefings, roundtables and interactive online conferences.

RIA Novosti is striving to keep up with the time and meet the needs of a diverse audience. The agency has won prestigious media contests and is a winner of numerous Russian and international media awards and prizes.

(ria.ru)