Reading, UK, 06.09.11 - The Access Network Company, provider of the most widely used content management platform for college newspapers, College Publisher, chose the Atex Ad Serving solution to enhance the advertising capabilities of 400-plus college websites. The Access Network Company selected Atex for its integration with the Atex Polopoly Web Content Management solution, which powers the company’s content management platform, College Publisher 5.

An integrated solution boasts key advantages, including:
•    Deep addressability of content, allowing ads to be booked with a fine degree of precision on any page authored through the Polopoly Web Content Management solution.
•    An integration that guarantees the same exact content hierarchy will be maintained in both the CMS and in the ad serving platform.
•    Profile data collected by the Polopoly CMS throughout the user session can be used as targeting criteria for the purpose of ad booking.

“The ability of the Atex Ad Serving solution to integrate with Polopoly offered many benefits compared to the Microsoft Atlas system we were using previously,” said Peter Nilsson, CTO for The Access Network Company. “Atex give us the ability to streamline the booking and delivery of ads. Atex is also easier to use, which is a big benefit with the number of students who will be using the solution every day.”

“We are proud to work with The Access Network Company to enhance its ad serving needs,” said Donna Beasley, Atex VP of Product Management, Advertising. “This partnership helps demonstrate how media companies increasingly recognize the benefits that integrated systems provide in terms of improved ad targeting and workflow efficiency.”

The Atex Ad Serving solution is powered by AdGear, a next-generation ad platform developed by BLOOM Digital Platforms. Fully integrated with Atex Advertising and Polopoly Web Content Management solutions, AdGear enables Atex to deliver the industry’s first end-to-end platform for digital ad booking, serving, targeting, analytics and billing.  

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. We develop smart digital solutions that make a measurable difference and enable our 1000+ customers to to streamline operations and optimise their digital strategy. As a global organisation, we are committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand.
For more information, please visit the Atex website www.atex.com

About BLOOM Digital Platforms
Based in Montreal, Canada, BLOOM is a provider of next-generation advertising technologies focused on managing digital media inventory. The company's flagship product, AdGear, is an ad serving platform that enables high precision audience targeting and ad analytics for publishers, ad networks, advertisers and media agencies.

About The Access Network Company
The Access NetworkSM Company is the premier provider of local content management solutions for premium brands and publishers. Through our proprietary software platform, we enable premium brands and publishers to create their own branded city guides—optimized for GPS-enabled smart phones—and provide a channel for local merchants to offer location-aware special offers, Access PerksSM, to nearby consumers. Access Network is also the largest local platform provider to college newspapers and they manage the College Media Network ad platform which is comprised of banner, newsletter, and mobile ad & sponsorship inventory for over 450 digital college newspapers reaching students, faculty & alumni.