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C&A distributes super panorama ad through 10 million newspapers

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C&A distributes super panorama ad through 10 million newspapers

Article ID:

13819

ZMG Zeitungs Marketing Gesellschaft reports that the clothing company C&A, to mark its 100th anniversary, placed a super panorama ad on 21st September in all regional newspapers marketed by NBRZ (Nielsen BallungsRaum Zeitungen).

The eight-page special ad (double gate fold, printed both sides), when spread out, has a size of about 58 x 157 cm in the Nordic format. The combined circulations of the more 50 contract partners total about 10 million copies. Thus some 24.5 million adults are reached on a single day. ZMG states that the super panorama ad must be correspondingly adapted for the different formats and newsprint qualities used.

ZMG press release (in German)

Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2011-09-16 12:35

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