Aalborg, Denmark, October 5, 2011 – Attendees at this year’s IFRA Expo, 10-12 October, 2011, will experience firsthand how media is made, managed and distributed in a multi-channel environment. Get a firsthand look at the latest release of the SAXOTECH Mediaware Center and learn why the world’s leading newspaper and media organizations are centralizing their operations with SAXOTECH’s feature-rich solutions and achieving greater newsroom efficiencies. Working demonstrations will be held daily in the Mediaware Center Theater, booth #A540. Reservations are suggested and can be made by contacting Mette Kvistgaard at +45 60 29 90 09 or mkvistgaard@saxotech.com, or online at http://saxotech.com/section/demo.

Connecting Content and Community
SAXOTECH continues to lead the evolution of multichannel publishing with its latest release of the SAXOTECH Mediaware Center. Focused on enhanced usability within a content management ecosystem, users leverage tightly integrated features and functionality that are both easy to use and play well with third party applications.

See how media companies, from large enterprises to organizations where people where many hats, are using the SAXOTECH Mediaware Center to:
•    Centralize operations to achieve greater economies of scale.
•    Improve workflow and employee satisfaction with enhanced usability.
•    Reduce costs while gaining greater reach with new channels.
•    Mobilize reporters with new browser-based tools for faster, efficient publishing.
•    Provide detailed statistics and reader information for audience engagement.
•    Allow IT to shift focus with managed hosting and cloud computing.
With SAXOTECH’s One Touch Publishing, channel workflow is streamlined. Articles, photo galleries and video are managed and distributed for:
 
•    Editorial and Online
•    Mobile and Tablets
•    Social Media
•    E-Publishing
Visit SAXOTECH at Booth A540 and discover why these new developments – and many more – matter so much to media professionals and the fragmented, interactive and ever-evolving communities they serve.

About SAXOTECH
SAXOTECH helps media companies meet current and future challenges in the media landscape by providing cost efficient solutions for new business models based on multimedia, multi-channel consumer interaction. Our scalable, easy-to-implement solutions are used to plan, create, edit, design and publish content as well as drive online directories and serve display advertising through multiple channels. Our customers receive world-class implementation, training and support complemented by ongoing development of products and best practices.

SAXOTECH's Circulation tracks subscription revenue, distribution, agent billing, promotions, campaigns, demographics and non-subscribers.  Flexible reporting and decision making tools enable newspapers to improve retention and increase their subscriber base, as well as empower marketing executives to make quicker, smarter and more profitable circulation management decisions.

SAXOTECH’s corporate headquarters reside in Tampa, Fla. with European headquarters based in Aalborg, Denmark; additional offices include Maryland, Norway and Sweden. SAXOTECH's solutions are in use by more than 700 news organizations around the world. For more information visit www.saxotech.com.