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Touchcode links print and digital

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Touchcode links print and digital

Article ID:

14050

An innovative offering from Die Welt group for WELT am SONNTAG readers: By placing a printed card on the tablet display of the iPad it is possible to download the latest issue of the iPad magazine, The ICONIST.

The new ICON issue with Touchcode card for The ICONIST will be published on 23 October 2011.

The Axel Springer publishing corporation continues to be open to experimentation. Next Sunday (23 October 2011), readers of the WELT am SONNTAG will receive a card with a printed data memory with the ICON supplement. By placing the card on the iPad display, they can download the issue of The ICONIST magazine, developed especially for the iPad .

ICONISTICONIST

 

In this way it is possible to link the printed ICON issue with digital offerings of the iPad magazine, The ICONIST. Audi is acting as the exclusive sponsor of this innovative project.

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Author

Charlotte Janischewski's picture

Charlotte Janischewski

Date

2011-10-20 12:24

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