25.10.11 - Do you have the right tools to maximise your online business?
New webinar explores the virtuous circle of content, audience and targeted messaging.

In an inspiring, educational webinar, digital marketeers will be presented with an insight into how an end-to-end advertising solution can bring content, audience and targeted messaging together to engage prospects, drive them to take action and increase business revenues.

Marc Strohlein, Analyst with Outsell’s Gilbane Services and Peter Marsh, Executive Vice President of Product Management at Atex, will participate in the panel discussion on Thursday 3 November at 16:00 GMT (US 11:00 EST, 17:00 CET), addressing topics such as:

The Virtuous Circle
How can effective content drive engagement and conversion with targeted messaging?

Content and the Buyer’s Journey
How do content targeting requirements change as prospects move towards becoming customers, and what are the implications for marketing practices and systems?

Single-system vs. Multi-vendor Solutions
What is required to support the virtuous circle?

The one-hour webinar will benefit anyone within an organisation who truly needs a cross-organisational view of their customer. The discussion promises to be lively and highly informative, providing ‘delegates’ with a better understanding of whether they are effectively engaging with and truly influencing their targets at all stages of the buyer’s journey.
Visit http://www.atex.com/news-events/webinars now to register.

About Atex
Atex, headquartered in the UK with offices worldwide, is a leading software company selling solutions for media-rich industries. Atex develops smart digital solutions that make a measurable difference and enable its 1000+ customers to streamline operations and optimise their digital strategy. As a global organisation, it is committed to helping companies build revenues and reduce costs through products that are increasingly personalised, localised, collaborative, contextually relevant, and available on demand. See www.atex.com.