WAN-IFRA: What are your expectations of the upcoming drupa (compared to drupa 2008)?

Jaco Bleijenberg: Our expectations for drupa 2012 will be identical or a little bit better then drupa 2008. Q.I. Press Controls delivers high-tech optical measurement and control equipment that gives customers structural higher profit. For this reason we have seen that even in a recession customer will invest in our equipment because they need to produce more efficiently. The quality demands of advertisers are going up and our equipment not only monitors and controls the printed quality, we can also present our customers detailed reporting in which they can guarantee their customers perfect quality.

WAN-IFRA:  What will newspaper-focused visitors find at your company's booth at this drupa? What will be your highlight?

Jaco Bleijenberg: We will launch the new mRC-3D, the successor of the best-selling register control camera in the newspaper industry. The complete new design features a maintenance free cleaning mechanism that is unique in the market. Also new at drupa will be closed-loop water control on newspaper presses and fault detection on the printed image. Q.I. Press Controls continues to listen to its customers and is continually developing equipment that will bring our customers added value and higher profit.

WAN-IFRA:  What do you see as the main technical and business trends in the newspaper area?

Jaco Bleijenberg: We can clearly see that the newspaper industry is looking for higher and more consistent quality in a greater diversity of products. Nowadays newspaper printers have to be able to give more flexibility with respect to the product towards their customers. This requires a higher level of automation. We can clearly see that the printers can not handle this without automation. The new role of the printer is going towards "operator". Keep in mind that it is almost impossible for a printer to monitor so many variables during the production process ... you just need cameras that will take over this responsibility.